Portfolio

Over the last 5 years, I’ve partnered with dozens of businesses across the globe to drive measurable growth. Below is a curated selection of case studies highlighting my impact in SEO, PPC, and Digital Strategy.

16% Conversion Rate: High-Ticket Loan Leads in a Competitive Market

At a Glance Stats:

  • Industry: FinTech / Lending

  • Service: Google Search Ads (PPC)

  • Avg. CPC: $9.97

  • Conversion Rate: 15.97% (Industry Avg is ~4%)

  • Cost Per Lead: $62.42

The Story:

The Challenge: A private lending firm needed high-value leads for loan applications. The finance sector is notoriously expensive, with Cost Per Clicks (CPC) often exceeding $20. They needed a strategy that filtered out “window shoppers” and captured only serious applicants to keep the Acquisition Cost profitable.

The Strategy (Mobile-First Precision): I analyzed the device performance data and found a massive discrepancy: while Desktop users were clicking, they weren’t converting.

  1. Device Optimization: As shown in the data, 100% of conversions came from mobile devices. I aggressively shifted the budget to mobile-only bidding, cutting out wasted spend on desktop clicks that yielded zero results.

  2. High-Intent Filtering: I targeted specific “urgent” loan keywords and implemented strict negative keyword lists to block users looking for “free advice” or “student loans.”

  3. Landing Page CRO: I optimized the mobile landing page experience to ensure seamless application flow.

The Result: The campaign achieved a stunning 15.97% Conversion Rate, nearly 4x the industry average. By cutting desktop waste and focusing on high-intent mobile users, we secured 19 high-ticket leads at a stable CPA of $62, proving that data analysis is the key to profitability in high-cost niches.

Viral Brand Awareness: 3.5 Million Reach with Custom-Designed Creatives

At a Glance Stats:

  • Industry: Fashion / Streetwear E-commerce

  • Role: Strategist & Creative Designer

  • Spend: ~$92 USD (₹7,711)

  • Reach: 3.5 Million Unique Users

  • Cost Per Result: ₹2.20

The Story:

The Challenge: A Bangalore-based streetwear startup needed to break into a saturated fashion market. With a lean bootstrap budget, they couldn’t afford a large production team or expensive agency fees. They needed a “Guerrilla Marketing” approach to maximize Share-of-Voice and make the brand feel ubiquitous.

The Strategy (Design + Execution): I took a true Full-Stack approach, eliminating the gap between “Creative” and “Media Buying.”

  1. In-House Creative Design: I didn’t outsource the design. Using Canva, I personally created high-contrast, urban-style ad creatives (seen right). I aligned the visual aesthetics directly with the street culture vibe, ensuring the creative stopped the scroll.

  2. Hyper-Efficient Targeting: Because the design was highly relevant to the niche, I leveraged broad “Reach & Frequency” objectives. The high engagement rate lowered the algorithm’s cost to serve.

  3. 100% Optimization: By managing both the creative design and the ad settings, I maintained a 100% Ad Optimization Score, forcing the algorithm to serve our ads cheaper than competitors.

The Result: The synergy of custom design and technical strategy paid off. With a micro-budget of just ~$92 USD, the campaign generated 5.1 Million Impressions and reached 3.5 Million unique users. This drove significant brand lift and established the startup as a serious player in the lifestyle niche overnight.

Impact Across Industries

Digital marketing isn’t one-size-fits-all. From local B2C service providers to complex B2B engineering firms, I adapt my ‘Full-Stack’ methodology to fit the unique pulse of each industry. Whether it’s hyper-local SEO for UK taxi fleets, technical lead generation for commercial refrigeration, or high-level brand awareness for Australian government contractors, the goal remains the same: connecting the right user to the right solution via data-driven UX, SEO, and Paid Media strategies.

Boxall Taxis

Partnered with a leading UK taxi fleet to dominate local search visibility. The strategy focused on capturing high-intent 'near me' queries and optimizing the digital infrastructure to drive consistent app downloads and dispatch calls in a competitive local market.

TRS Refrigeration

Executed a B2B digital transformation for the commercial refrigeration sector. Shifted the focus from general traffic to high-value commercial inquiries by restructuring paid search campaigns and optimizing the user journey for facility managers and business owners.

Modus Engineering

Developed a robust digital presence for the civil infrastructure sector. The scope included UX/UI enhancements to showcase technical capabilities to government contractors, alongside an organic search strategy to establish authority in traffic engineering.

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