Transparent Digital Marketing Pricing Packages

SEO Pricing

Google Ads Pricing

Meta Ads Pricing

Growth Marketing

SEO Packages

SEO Essentials-Price: $500/month

What’s Included

On-page SEO for up to 5 pages – core service or landing pages optimized for search and conversions
Basic technical SEO fixes – indexing issues, basic crawl errors, simple site-structure improvements
Keyword research (up to 15 keywords) – primary and supporting keywords mapped to key pages
Meta titles & descriptions – written or improved for included pages
Light internal linking optimization – adding or adjusting internal links on included pages
Indexing & page cleanup – removing/handling low-value pages that may hurt SEO
GSC Monitoring & Error Resolution – property setup, sitemap submission, core issue monitoring
Monthly performance summary – short, easy-to-read update on keyword and traffic trends

What’s NOT Included

Content writing (blogs, landing pages, product descriptions)
Full blog strategy or content calendar
Advanced technical SEO or development-heavy fixes (server, theme, custom code)
Backlink outreach or link building campaigns
Website redesign, CRO experiments, or non-SEO design work

SEO Growth System-Price: $800/month

What’s Included

On-page SEO for up to 15 pages – key landing pages, services, and supporting content optimized
Technical SEO improvements – Core Web Vitals review, site-speed tuning, crawl and index health
Full keyword strategy (30–50 keywords) – grouped by intent and mapped to pages and future content
Blog content plan (4 topics per month) – SEO-focused blog topics aligned with your goals
SEO content briefs (2 briefs per month) – detailed outlines your writer can follow
Internal linking & URL structure – improving topical clusters and navigation paths
Schema markup for key pages – basic structured data for services, articles, or organization
Conversion Tracking Optimization – tracking leads, form fills, and other key actions
Competitor keyword review – identifying gaps and quick-win opportunities
Monthly performance report – detailed report with key metrics and action items for the next month

What’s NOT Included

Writing or publishing blog posts and landing pages (content writing is an add-on)
Ongoing link building campaigns (paid guest posts are managed separately)
Major development work (theme changes, custom coding, complex migrations)
Full CRO or UX redesign projects
Multi-language SEO or multi-domain management (priced separately if needed)

Full SEO Management-Price: $1500/month

What’s Included

On-page SEO for all important pages – ongoing optimization across your site (fair-use policy)
Full-stack technical SEO – crawling & index management, Core Web Vitals, site-speed optimization, index bloat cleanup
Comprehensive keyword strategy (100–200+ keywords) – mapped by funnel stage, topic clusters, and revenue impact
Blog content plan (8 topics per month) – growth-focused content roadmap
SEO content briefs (4 briefs per month) – in-depth outlines for high-value content pieces
Product / category page optimization – for e-commerce or lead-gen sites with key service categories
Conversion Rate Optimization (CRO) Suggestions – testing titles, layouts, or on-page changes where possible
Conversion-focused SEO insights – recommendations that blend SEO with lead and revenue goals
Quarterly SEO roadmap – clear 90-day plan with priorities and milestones
Competitor gap analysis – tracking how you compare and where to attack next
Executive SEO reporting – high-level summary plus detailed data for decision-makers

What’s NOT Included

Content writing and publishing (available as separate add-on packages)
Paid link placements or sponsorship fees (client pays media/placement costs)
Major redesign projects, theme rebuilds, or custom app development
Management of non-SEO marketing channels (email, paid social, etc. — covered in other service packages)
Multisite/enterprise SEO with multiple brands or regions (quoted separately)

Local SEO Add-On-Price: $150/month

What’s Included

Google Business Profile optimization (1 location) – category selection, business description, services, and key settings aligned with your SEO strategy
Local keyword research – location-based keywords for your main services (city/region variations)
On-page local SEO – updating NAP details, local schema, and location signals on key pages
GBP posting strategy – content themes & posting guidelines to stay active in local search
Review acquisition framework – email/script template and process to collect more Google reviews
Local performance summary – simple monthly snapshot of GBP visibility, searches, and interactions

What’s NOT Included

Management of more than 1 location (multi-location/local franchise support is scoped separately)
Replying to reviews or direct customer support inside Google Business Profile
Paid tools or listing fees – client covers any third-party tool or citation costs
Manual citation building at scale (local directory submissions are quoted as a separate project if needed)

Blog & Content SEO Add-On-Price: $250/month

What’s Included

SEO content strategy – priority topic list and content roadmap aligned with your services and search demand
SEO-optimized content briefs (up to 4 per month) – headings, key talking points, internal links, and target keywords for each article or landing page
On-page optimization for new content – titles, meta descriptions, URLs, and internal links for the pieces created from my briefs
Content performance review – monthly check on new posts/pages and recommendations to improve rankings
Basic content calendar outline – suggested publishing cadence and order of priority

What’s NOT Included

Actual copywriting – blog and page writing is done by your team or a separate content writer
Design work for blog graphics, PDFs, or content upgrades
Email marketing setup or automation based on blog posts (can be scoped separately)
Heavy CMS/content migration projects – large content moves are quoted as standalone work

Link Outreach Management Add-On-Price: $400/month

What’s Included

Curated Prospecting (50+ vetted sites) – filtering for high-traffic, real blogs in your niche (checking DA, traffic, and spam scores).
Negotiation & Management – handling all communication and price negotiations with webmasters to secure the best rates.
Content Coordination – ensuring guest posts meet publisher guidelines and align with your SEO strategy.
Quality Assurance – verifying that secured links are DoFollow, indexed, and placed naturally.
Campaign Reporting – a transparent summary of sites vetted, fees negotiated, and live placements.

What’s NOT Included

Publication / Placement Fees – fees charged by publishers for sponsored posts are paid directly by the client.
Content Writing Fees – if the publisher requires a written article, content writing costs are separate (or you can provide the content).
PBNs or Link Farms – I strictly avoid low-quality networks; we only target real sites with organic traffic.

Google Ads Packages

Google Ads Essentials-Price: $700/month

What’s Included

Google Ads setup or cleanup (1 account) – structure audit, cleanup of old campaigns, and implementation of best practices.
Management of up to 2 campaigns – Search, Display, or Remarketing campaigns (Standard types).
High-Intent Keyword Strategy – targeting core commercial keywords aligned with your service areas and conversions.
Ad copywriting – creation of responsive search ads (up to 15 headlines & 4 descriptions per campaign).
Technical Conversion tracking – Google Tag Manager + GA4 event setup (contact forms, calls, button clicks).
Weekly Monitoring & Optimization – bid adjustments, negative keyword filtering, and performance checks.
Monthly performance summary – clear, easy-to-read insights on CPC, CPA, conversions, and next steps.

What’s NOT Included

Budgets over $3,000/month – high-spend accounts require daily monitoring and are quoted under Growth/Scale packages.
Performance Max or complex setups – multi-channel asset groups are included only in higher tiers.
CRO Strategy – available as an add-on.
Managing more than 2 campaigns – upgrade to Growth or Scale for larger account structures.

Google Ads Growth-Price: $1500/month

What’s Included

Full Google Ads account restructure (if needed) – rebuilds for better Quality Score, relevance, and control.
Management of up to 5 campaigns – Search, Display, Remarketing, Brand, or Performance Max.
Advanced keyword & competitor research – deeper strategy using CPC trends, impression share, and search intent.
High-converting ad copy – expanded variations, testing scripts, and asset group optimization.
Advanced conversion tracking – enhanced GA4 events, custom conversions, scroll-depth, and form tracking setup.
Weekly optimization + structured testing – bid strategies, A/B ad testing, query pruning, and audience adjustments.
1 strategy call per month – review performance, goals, and scaling recommendations.
Comprehensive monthly report – CPA, ROAS, search terms, wins/losses, and next-month roadmap.

What’s NOT Included

Budgets over $10,000/month – high-velocity spend accounts are quoted under the Scale tier.
Creative Asset Production – client must provide images/videos for Display/PMax (graphic design is not included).
CRO Strategy – available as an add-on.
Multi-account setups – included only in Scale tier.

Google Ads Scale-Price: $2500/month

What’s Included

Full-funnel Google Ads strategy – Search + PMax + Display + Remarketing working together seamlessly.
Management of up to 8 campaigns – covering complex multi-intent and multi-audience structures.
Multi-account management – support for up to 3 sub-accounts, locations, or franchise units (ideal for multi-brand setups).
Deep competitor intelligence – auction insights, ad copy analysis, and market share tracking.
Advanced conversion architecture – data-driven attribution modeling, GA4 funnel visualization, and cross-device tracking.
Weekly optimization + monthly experiments – structured testing plans for scaling profitable campaigns.
2 strategy calls per month – deep-dive planning, bid modeling, and budget forecasting.
Detailed monthly report – ROI analysis, funnel progression, keyword profitability, and quarterly roadmap.

What’s NOT Included

Budgets over $30,000/month – enterprise-level spend is billed at a custom % of ad spend.
CRO Strategy – available as an add-on.
Ad creative/video production – client must provide creatives; I provide the specs and best practices.
More than 3 ad accounts/locations – additional locations incur a per-account management fee.

CRO (Add-On) Price: $200/month

What’s Included

Video Walkthrough Audit (20 mins) – I record my screen analyzing your page from a user’s perspective, highlighting friction points.
Annotated Design Recommendations – screenshots marked up with specific layout changes to improve flow and trust.
Copywriting Polish – I provide rewritten headlines, hooks, and CTA text that you can copy-paste to boost conversions.
Speed & Technical Check – analysis of load times and mobile usability issues hurting your Quality Score.
A/B Testing Roadmap – a list of the top 3 experiments you should run next to increase leads.

What’s NOT Included

Implementation or Coding – I provide the strategy and blueprint; your team/developer implements the changes.
Graphic Design – I do not create custom images, logos, or banners.
Plugin/Theme Troubleshooting – technical conflict resolution is not included.

Meta Ads Retargeting (Add-on)Price: $500/month

What’s Included

Meta Pixel & CAPI Setup – installation of advanced tracking for accurate data (CAPI included for supported CMS platforms).
Warm Audience Segmentation – creating 7, 30, 90, and 180-day custom audiences based on your Google Ads & site traffic.
1–2 Retargeting Campaigns – “Omnipresence” campaigns designed to bring lost visitors back to convert.
Ad Creative Consultation – I analyze your existing assets and provide hooks/angles (client provides the visual assets).
Lead Form or Website Conversion Setup – optimizing for the lowest cost-per-acquisition based on your funnel.
Frequency & Bid Management – monitoring ad frequency to prevent brand fatigue and managing budget efficiency.
Monthly Performance Summary – clear reporting on how many lost leads we recovered and at what cost.

What’s NOT Included

Server-side API coding for custom platforms – CAPI setup is included only for WordPress, Shopify, Wix, or Squarespace.
Cold Audience/Interest Targeting – this package is strictly for retargeting; we do not run ads to strangers.
Creative Production / Graphic Design – client must provide images or videos; I provide the strategy/specs.
Management of more than 2 Campaigns – designed for a streamlined, high-ROI retargeting structure only.

Meta Ads Packages

Meta Ads Essentials-Price: $700/month

What’s Included

Meta Ads setup or cleanup (1 account) – verification of Business Manager and ad account settings
Management of up to 2 campaigns – typically 1 Prospecting (Cold) and 1 Retargeting (Warm) campaign
Audience Research – identifying core interests and behaviors aligned with your customer avatar
Ad Copywriting – professional ad copy for primary text and headlines (client provides visuals)
Basic Pixel Setup – ensuring the Meta Pixel is firing correctly for Page Views and Leads
Lead Form Creation – setup of native Facebook/Instagram instant forms for ease of use
Weekly Monitoring & Optimization – refreshing audiences and pausing underperforming ads
Monthly performance summary – clear report on Cost Per Lead (CPL) and total reach

What’s NOT Included

Budgets over $3,000/month – higher spend requires faster testing cycles (Growth tier)
Creative Asset Production – client must provide images/videos; I provide specs only
Advanced CAPI (Conversion API) or server-side tracking
A/B Testing of landing pages or complex funnels
Managing more than 2 campaigns – upgrade to Growth for testing structures

Meta Ads Growth-Price: $1500/month

What’s Included

Full Account Strategy – development of a “Testing” vs. “Scaling” campaign structure
Management of up to 5 campaigns – allows for isolated testing of audiences and creative angles
Advanced Audience Targeting – Lookalike Audiences (LALs), customer list uploads, and exclusion logic
High-converting ad copy – multiple variations of hooks (short-form, long-form, storytelling)
Advanced Tracking (CAPI) – setup of Conversion API (where supported) to combat iOS data loss
Creative Guidance Framework – I provide specific “creative briefs” for your designers based on performance data
Weekly Optimization + A/B Testing – systematic testing of headlines and visuals to improve CTR
Comprehensive monthly report – deep dive into Hook Rates, Hold Rates, and ROAS

What’s NOT Included

Budgets over $10,000/month – requires daily scaling maneuvers (Scale tier)
Creative Asset Production – client provides assets; I provide the strategy
Custom Landing Page Design
Multi-account or franchise setups

Meta Ads Scale-Price: $2500/month

What’s Included

Full-Funnel Architecture – Cold (Awareness), Warm (Consideration), and Hot (Conversion) layers working in sync
Management of up to 8 campaigns – complex segmentation by geo, offer, or avatar
Deep Competitor Intelligence – analysis of competitor ads transparency center to counter their offers
Advanced Conversion Architecture – offline event tracking and cross-domain tracking setup
Dynamic Creative Testing (DCT) – algorithmic testing of asset combinations to find winning ads faster
Scaling Protocols – use of Bid Caps and Cost Caps to increase volume without destroying ROI
2 Strategy calls per month – review of lead quality, CRM feedback loops, and business goals
Detailed monthly report – executive summary with full funnel progression and creative fatigue analysis

What’s NOT Included

Budgets over $30,000/month – enterprise-level spend is billed at a custom % of ad spend
Creative Asset Production – client must provide creatives; I provide specs and best practices
Video editing or graphic design
More than 3 ad accounts/locations

Growth Marketing Packages

(Meta Ads is Separate)

The Starter Bundle-Price: $1000/month

What’s Included

SEO foundation for your key pages – on-page optimization and basic technical SEO for core service/landing pages.
Keyword strategy for search visibility – primary and supporting keywords mapped to your most important pages.
Google Ads setup & management (Essentials-level) – 1 account with up to 2 active campaigns focused on your main offer.
Conversion tracking setup – GA4, Google Tag Manager, and basic event tracking for forms, calls or key buttons.
Combined monthly performance summary – simple SEO + Google Ads overview with key KPIs and quick wins.
Light strategic guidance – monthly recommendations on what to improve next across SEO and Google Ads.

What’s NOT Included

Advanced SEO work – no large content plans, content briefs, schema at scale, or ongoing technical deep dives.
Advanced Google Ads structures – no multi-campaign PMax setups, complex segmentation, or multi-account management.
Meta / Facebook Ads – Meta retargeting is available as a separate add-on.
Content writing and design – blogs, landing page copy, and creative assets are provided by your team.
Hands-on management of other channels – email marketing, organic social, and sales operations are outside this package.

Performance Package-Price: $2400/month

What’s Included

SEO Growth System – comprehensive optimization (15 pages), content briefs, and advanced technical fixes.
Google Ads Growth – management of up to 5 campaigns including Performance Max and A/B testing structures.
Meta Retargeting Add-On (Included) – full “Omnipresence” setup to retarget your website visitors on FB & Instagram.
Cross-Channel Reporting – a unified view of how SEO, Google Ads, and Retargeting are working together.
Monthly Strategy Call (45 mins) – deep-dive into lead quality, new offers, and next month’s growth plan.
Quarterly Marketing Roadmap – a 90-day lookahead to align marketing with your business goals.
Light Content Strategy – topic ideation and outlines (you provide the writers, I provide the direction).

What’s NOT Included

Content Writing & Production – I provide the strategy and briefs; actual writing/design is done by your team.
Enterprise/Franchise Management – multi-location or multi-domain setups are reserved for the CMO tier.
Budgets over $15,000/month – high-spend accounts require the Scale/CMO tier due to daily liability management.
Cold Audience Social Ads – Meta ads are strictly for retargeting existing traffic, not cold prospecting.

CMO Package-Price: $3800/month

What’s Included

Holistic Search Strategy (SEO + Ads) – Full-funnel management aligning organic content with paid acquisition for maximum dominance.
Google Ads Scale & Attribution – Multi-account/location management, complex PMax structures, and advanced attribution modeling.
Meta Retargeting Suite – Comprehensive “Omnipresence” retargeting across FB & Instagram to maximize Customer Lifetime Value (LTV).
CRO & Funnel Architecture – Ongoing audit of your offers, landing pages, and email flows to improve conversion rates.
Internal Team Direction – I provide the briefs, strategy, and QC for your internal writers, designers, and developers.
2x Monthly Strategy Deep-Dives – Executive-level planning, revenue forecasting, and competitor war-gaming.
Priority Access & Slack Support – Direct line of communication for urgent strategic pivots and opportunities.

What’s NOT Included

HR / Employee Management – I guide the *work* and strategy, but I do not hire/fire or manage your staff’s employment.
Content & Creative Production – actual writing, graphic design, and video editing are executed by your team (under my guidance).
Project Management of Non-Marketing Ops – I focus strictly on growth/marketing channels, not product dev or logistics.
Custom Development / App Building – technical implementation is limited to marketing tools (GTM, Analytics, CMS).

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