Facebook Ads Consultant
I help healthcare providers and local businesses reach the right audiences through strategic Facebook and Instagram advertising. From campaign setup and audience targeting to conversion tracking and ongoing optimisation, I focus on generating qualified leads, enquiries, bookings, and sales.
Facebook Ads Management & Meta Advertising Strategy
Meta advertising can help businesses reach potential customers beyond people already searching for their services. I develop and manage campaigns across Facebook and Instagram, using audience research, campaign objectives, creative testing, and conversion data to improve advertising performance. The focus is on reaching relevant audiences, generating qualified enquiries, and supporting measurable business growth.
You get:
Campaign Setup & Management – Campaign structure, objectives, placements, budgets, and account configuration.
Audience Targeting – Audience research, location targeting, relevant audience segments, and remarketing where appropriate.
Ad Creative & Copy – Clear messaging and creative testing to identify which combinations resonate with potential customers.
Lead Generation Campaigns – Campaigns designed to generate relevant enquiries through instant forms, calls, messages, or website landing pages.
Sales & Conversion Campaigns – Campaigns designed to support purchases, bookings, and other valuable actions.
Conversion Tracking & Analytics – Pixel and Conversions API implementation where appropriate, event configuration, and performance measurement.
Ongoing Optimisation – Regular analysis of costs, lead quality, creative performance, and conversion data to identify improvements.
Work Directly With a Meta Ads Consultant
Direct communication – Work directly with the person responsible for your advertising strategy and campaign management.
Business-focused strategy – Campaigns tailored to your objectives, audience, budget, and customer journey.
Creative and audience testing – Test different messages, formats, and audience approaches using campaign data.
Focus on qualified results – Prioritise relevant leads, enquiries, bookings, and sales rather than clicks alone.
Transparent reporting – Understand campaign spending, conversion performance, and opportunities for improvement.
Flexible campaign support – Get ongoing management, campaign setup, or a defined audit depending on your needs.
Facebook Ads for Healthcare Providers
Healthcare businesses need advertising that communicates their services clearly and reaches relevant audiences. Facebook and Instagram Ads can support service awareness, generate enquiries, and direct prospective customers to relevant website pages or appointment information.
I help clinics, dental practices, and other healthcare providers plan and manage campaigns around their services, target locations, and business objectives. From campaign structure and creative direction to lead generation and performance measurement, the focus is on building a clear path from an advertisement to an enquiry.
Campaigns are planned with applicable healthcare advertising policies and privacy considerations in mind.
Facebook Ads for Small Businesses
Small businesses need advertising that makes effective use of their budget and supports practical business goals. Facebook and Instagram Ads can help promote services, reach potential customers, generate enquiries, and increase awareness among relevant audiences.
I manage campaigns tailored to your business, offer, target market, and budget. This includes campaign setup, audience strategy, ad messaging, creative direction, conversion tracking, and ongoing optimisation. Performance is assessed using meaningful metrics such as leads, cost per result, and conversion data where available.
Whether you serve a local area or target customers across a wider market, the strategy is built around your business objectives and the actions you want prospective customers to take.
Transparent, Scope-Based Pricing
Most consulting engagements start around $800/month, depending on how many channels we cover (SEO, Google Ads, analytics, funnels, and ongoing strategy).
Turn Your Advertising Budget Into Business Opportunities
Get a clear strategy tailored to your business goals, audience, and budget. From campaign setup and creative direction to conversion tracking and ongoing optimisation, I focus on helping you reach relevant customers, generate qualified enquiries, and make informed decisions about your advertising spend.
Let’s discuss your objectives and identify the right approach for your business.
Frequently Asked Questions
What do your Facebook Ads management services include?
My Facebook Ads management services cover campaign strategy, audience targeting, ad copy, creative testing, budget management, conversion tracking, and ongoing optimisation. Campaigns can run across Facebook and Instagram, depending on your audience and objectives. The focus is on generating relevant enquiries, leads, bookings, or sales while making effective use of your advertising budget.
How much do Facebook Ads cost?
The cost of Facebook Ads depends on your target audience, industry, campaign objectives, competition, and advertising budget. Your ad spend is paid to Meta separately from any management fees. I help businesses establish a practical budget, monitor campaign performance, and identify opportunities to improve efficiency without assuming that higher spending will automatically produce better results.
Do Facebook Ads work for small businesses?
Facebook Ads can help small businesses reach relevant audiences, promote services, generate leads, and increase sales. Results depend on the offer, targeting, creative quality, landing page, and follow-up process. I structure campaigns around your business goals and use performance data to refine targeting, messaging, and budget allocation over time.
Can you manage Facebook and Instagram Ads together?
Yes. Facebook and Instagram campaigns can be managed through Meta’s advertising platform. I develop a coordinated approach to audience targeting, creative testing, placements, remarketing, and conversion tracking, based on where your potential customers are most likely to respond. The objective is to use each platform effectively rather than divide the budget without a clear strategy.
Do you offer Facebook Ads for doctors, dentists, and clinics?
Yes. I help healthcare providers, dental practices, and clinics plan paid social campaigns designed to build awareness and generate relevant enquiries. Campaigns require careful attention to healthcare advertising policies, privacy, audience targeting, and the claims used in ad creative and landing pages. The strategy is tailored to the services being promoted and the requirements that apply to the business.
Do you provide one-time Facebook Ads audits or ongoing management?
Both options can be considered. A one-time audit can identify issues with campaign structure, targeting, creative, tracking, and budget allocation. Ongoing management includes monitoring results, testing improvements, and refining campaigns as data develops. The right option depends on whether you need an independent assessment or continued support with campaign execution.
How do you measure the performance of Facebook Ads?
Performance is evaluated against your business objectives, using metrics such as cost per lead, cost per acquisition, conversion rate, and return on ad spend where reliable revenue data is available. I also review lead quality and the actions users take after clicking an ad. This helps distinguish campaigns that generate meaningful business opportunities from those that produce clicks without valuable outcomes.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads are part of Meta Ads, the broader advertising platform that includes Facebook and Instagram, along with other eligible placements. Many business owners still search for Facebook Ads management, while Meta Ads is the wider industry term. My consulting approach considers the platforms and placements most relevant to your audience, campaign objectives, and budget.