Google Ads Consultant for Healthcare & Small Businesses

Grow your business with strategic, data-driven Google Ads campaigns. I manage paid advertising for healthcare providers and small businesses, focusing on precise keyword targeting, conversion tracking, and ongoing optimisation to improve campaign efficiency, attract qualified leads, and make better use of your advertising budget.

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Google Ads Management & PPC Campaign Optimisation

As a Google Ads consultant, I build and manage campaigns around search intent, audience behaviour, and your business goals. The focus is on reaching the right potential customers, improving conversion quality, and making your advertising budget work more efficiently.

You get:

Google Ads Management – End-to-end campaign management covering keyword research, campaign structure, search terms, negative keywords, targeting, bidding, and ongoing optimisation.

PPC Marketing Strategy – A Google Ads strategy tailored to your objectives, whether you want to generate qualified leads, increase enquiries, drive bookings, or support sales.

Campaign & Ad Optimisation – Continuous optimisation of Search, Performance Max, remarketing, branded and non-branded campaigns to improve relevance, efficiency, and conversion performance.

Ad Copy Optimisation – Clear, relevant ad messaging designed to match search intent and encourage potential customers to take the next step.

Landing Page Alignment – Recommendations to improve the connection between your ads and landing pages, including message match, relevance, user experience, and conversion opportunities.

Conversion Tracking & Analytics – GA4, Google Tag Manager, form submissions, calls, and other important conversion actions tracked to provide a clearer view of campaign performance.

Direct Google Ads Consulting – Work directly with an independent Google Ads consultant without unnecessary agency layers or outsourcing.

Google Ads Consultant

Why Work With an Independent Google Ads Consultant?

  • Direct access to your PPC consultant – Work directly with the person managing your campaigns, without unnecessary agency layers or outsourcing.

  • Strategy built around your business – Campaign structure, targeting, bidding, and budgets are aligned with your goals, audience, and customer journey.

  • Hands-on campaign optimisation – Search terms, keywords, bids, ad performance, audiences, and conversion data are regularly reviewed to identify opportunities for improvement.

  • Focused on meaningful results – The goal is not simply to generate clicks or impressions, but to attract relevant traffic and increase enquiries, bookings, leads, or sales.

  • Transparent performance insights – Clear reporting and conversion tracking help you understand where your advertising budget is going and which campaigns are contributing to your goals.

  • Flexible consulting and management – Get the level of Google Ads support your business actually needs, whether that means ongoing management, strategic consulting, or campaign optimisation.

  • Long-term account improvement – Campaigns are continuously refined as performance data accumulates, helping build a more efficient and sustainable paid search strategy.

Google Ads Services

Get a Google Ads Consultant Aligned With Your Growth Goals

As a performance-focused Google Ads consultant, I work directly with healthcare clinics and B2C brands to build scalable paid search campaigns that drive actual patient bookings and direct sales—not just empty clicks. From strategic keyword intent mapping and smart bidding to privacy-compliant conversion tracking and daily optimization, every campaign is engineered for measurable ROI and sustainable business growth.

Google Ads for Small Businesses

Small businesses need Google Ads campaigns focused on the searches most likely to generate qualified customers. I build structured campaigns around your services, target locations, search intent, and conversion goals to help you reach people actively looking for what you offer. Campaign management can include keyword research, Search campaigns, negative keywords, bidding, ad copy, landing page alignment, and conversion tracking. Ongoing optimisation focuses on improving traffic quality, controlling acquisition costs, and reducing wasted spend as performance data develops. The goal is to build an efficient paid acquisition system that helps small businesses generate more enquiries, leads, bookings, or sales while making better use of their advertising budget.
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Google Local Ads & Advertising

Local advertising can help service-based businesses reach potential customers when they are actively searching for nearby products and services. I structure Google Ads campaigns around location targeting, relevant search terms, service areas, negative keywords, and conversion tracking to improve the quality of local traffic. Campaigns can be built around specific locations, services, and customer intent while avoiding unnecessary geographic reach and irrelevant searches. Ongoing optimisation focuses on search terms, bids, ad relevance, landing pages, and conversion performance. The goal is to help local businesses generate more relevant enquiries and customer opportunities from Google while maintaining tighter control over where advertising budget is being spent.
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Google Ads for Clinics & Healthcare

Healthcare advertising requires careful targeting, relevant messaging, and awareness of advertising policies. I build Google Ads campaigns for clinics, dental practices, doctors, and other healthcare providers around services, locations, search intent, and conversion goals. Campaign management can include Search campaigns, keyword research, negative keywords, location targeting, ad copy, landing page alignment, and conversion tracking. Ongoing optimisation focuses on reaching relevant prospective patients, improving lead quality, and using advertising budgets efficiently. The goal is to help healthcare businesses generate qualified enquiries and appointment opportunities through paid search while maintaining appropriate messaging and responsible targeting.
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Transparent, Scope-Based Pricing

Consulting and management retainers typically start at $700/month, depending on the number of campaigns and monthly ad spend.
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Frequently Asked Questions

What does your Google Ads consulting and management service include?

My Google Ads services can cover campaign strategy, account setup, keyword research, campaign structure, negative keywords, ad copy, bidding, audience and location targeting, landing page alignment, conversion tracking, and ongoing optimisation. The exact scope depends on your account, goals, budget, and whether you need a one-time project or ongoing management.

Why hire an independent Google Ads consultant instead of an agency?

You work directly with the person responsible for your Google Ads strategy and campaign management, without unnecessary layers of communication or outsourcing. This allows for a more focused approach, direct communication, and greater flexibility when campaigns need to be adjusted based on performance data.

How much do Google Ads management services cost?

Pricing depends on your advertising budget, account complexity, campaign requirements, and the level of ongoing management needed. I can provide ongoing Google Ads management on a monthly basis, while one-time audits, setup, and defined consulting projects can be priced separately. The advertising budget itself is paid directly to Google.

Do you offer one-time Google Ads audits or only ongoing management?

Both. A one-time Google Ads audit can identify issues with campaign structure, targeting, keywords, search terms, bidding, conversion tracking, ad relevance, and budget allocation. If you need ongoing support, I can also manage and optimise the account after the audit.

What types of businesses do you provide Google Ads services for?

I primarily work with small businesses, local businesses, B2C brands, and healthcare providers. This includes clinics, dental practices, doctors, service-based businesses, and businesses that depend on online enquiries, bookings, leads, or sales. Campaign strategy is adapted to the business model, target audience, location, and customer journey.

Can Google Ads help my small business generate more leads or sales?

Yes. Google Ads can put your business in front of people actively searching for relevant products or services. For small businesses, campaigns can be structured around high-intent searches, specific locations, relevant services, and measurable conversion actions to generate enquiries, leads, bookings, or sales rather than simply increasing website traffic.

How do you measure Google Ads campaign performance?

I focus on meaningful conversion data rather than clicks and impressions alone. Depending on the business, this can include form submissions, phone calls, bookings, purchases, qualified leads, and other valuable actions. Conversion tracking and analytics help determine which campaigns, keywords, and ads are contributing to your business objectives.

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